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Tuesday, June 2, 2009

Microsoft To Launch Bing Search Engine.


Hi, Perhaps as you all know Bing is the new search engine by Microsoft.
Now the meaning of BING - A “heap” or “pile”. This means, you will get pile of information from Bing.com.

Microsoft said the Bing service, billed by the company as a Decision Engine, will initially focus on shopping, travel, local business and information, and health-related research areas in which people want more assistance in making key decisions.

News on bing:

• According to latest analysis by market research firm comScore, in April this year, Google led the US search market with 64.2 per cent of the searches conducted, followed by Yahoo with 20.4 per cent, with Microsoft a distant third with 8.2 per cent.
• Advertising Age reported earlier this week that Microsoft was planning a $80 million to $100 million ad campaign to promote Bing. Microsoft declined to comment on the report.
• People have to see how it is different from Google. Microsoft claims that it will help you to make decision to choose any product to purchase. If this is so than all Product Review website like ebay.com and yatra.com etc website will have tough competition from bing.com.
• The internet giant is planning a $100m multimedia advertising push created by JWT to promote the new search engine, in a bid to draw web users away from Google.
• Microsoft's search engine will be more focused around social media, while the homepage will include index links to search categories such as shopping, travel, news, maps, video and images.

Finally here, with Bing, Microsoft's goal is not only to finding Web pages for you, but also to help you make decisions, and to deliver useful information on the results page itself. And in many ways, it succeeds.

I will try to share more information about Features of Bing in next blog. Times out please…

C ya…Have a nice day..

Jigu45..

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